Is Tailwind Worth the Money?

Is Tailwind really worth the money? It’s a really good question, isn’t it? One I’ve seen posted on all of the Facebook groups I’m a part of multiple times. Most bloggers have heard of Tailwind, but what they really want to know is if it’s worth the up-front cost.

If you’re not familiar, Tailwind is a tool for bloggers (and other businesses) to let you schedule pins ahead of time on Pinterest. It lets you have a lot of activity on your account without actually having to pin 50 pins a day yourself, because who has that kinda time every day?!

The more activity on your page, the more your page stays relevant to your followers and they see what you’re pinning. This is super important because it means they’re much more likely to see your latest blog post you shared than if you can only go on once or twice a week and pin a bunch of pins as opposed to scheduling them out over a few days. Read more about Tailwind and how it works here.

I will start off by saying that this post is 100% honest and not sponsored, and includes my own real stats. I want to let you guys know the real deal about Tailwind because I know as a new blogger, justifying that $115 price tag is painful (they have a monthly option, too, but paying up front is cheaper). Especially if you can’t guarantee you’ll get the results you’re hoping for.

But think about this: if you started a new hobby, let’s say you want to get into rock climbing (that’s one of my hobbies and how I met my husband so I’m a little partial to it 😉). If you really want to get into a new hobby and you take it seriously, you invest a little in it up front. For rock climbing, it’s best to invest in your own shoes and a harness. Those are things you will use over and over again and they’ll make you feel safe and comfortable.

Even if your blog is just a hobby at this point, it might not be down the road. And if you already view your blog as a business, which you should if you ever really want it to go somewhere, then investing in a tool to help your business is an easy yes.

So to answer the question “Is Tailwind worth the money?”, the short answer is YES. And I’ll explain why.

When I first started blogging, I barely used my Pinterest at all. I would pin one pin from my posts one time on one board and that was it. Obviously that did literally nothing to drive traffic to my site. I look back now wanting to laugh at myself for wondering why I wasn’t getting any views.

Fast forward a few months to me learning about Tailwind and what all it did, I decided to take advantage of the free trial they offer. The trial is for 100 pins, however long that takes you to use. I set it up to pin 20 pins a day for 5 days. Initially, not much happened. But by day 5, I noticed I started getting traffic from Pinterest, which was new.

Excited by this new change, I decided to start out with the monthly plan. Two weeks into that, I saw an even bigger increase in traffic from Pinterest and decided to jump in with both feet and purchase the year plan.

Not gonna lie, it’s probably the best investment I’ve made in my blog to date.

Currently, I’m averaging over 3 million (sometimes over 4 million) monthly Pinterest views. My Pinterest following started at around 94 followers and about 98% of those people were friends. I’m now over 1400 with no effort on my part other than scheduling my pins.

Because I’m constantly pinning with Tailwind, my account is basically growing itself on autopilot, and growing my blog along with it.

“Ok, so you have 3 million Pinterest views, what does that translate to for your blog?”

Great question. Initially, about 3 weeks in, it started off as about a hundred views a week total, then about 3-4 weeks later it was a few hundred every 2-4 days. Now that I’ve been using it for over 6 months, I’m consistently getting in the upper thousands of views per post per month just from Pinterest.

You see the part beside my monthly views where it says “80.9K Monthly engaged”? THAT is the important part. That means over 80,000 people a month are seeing my pins, saving them, and most importantly — CLICKING them!! That is how Pinterest drives my traffic. And the reason is because I am consistent, thanks to Tailwind.

I also have group boards to thank, as they help a ton. I have a fashion group board and one for general blogging you can join to help grow your own traffic! Send me an email with your Pinterest email and which board you want to join (you can do both!) and I’ll add you.

My blog traffic is about 90% from Pinterest, and it’s consistent and easy to predict. When I publish new content it does take a few weeks to cycle through and for those to become popular, but because my account is regularly active and constantly growing, it’s much easier for people to see my new content.

In the above screenshot, you can see my analytics for the 3 days prior to this post. You’ll notice a decline because the weekends are the most active time on Pinterest (makes sense, right?). It’s totally normal in the blogging world to have ups and downs, and I wanted to show you that because you can’t ALWAYS be increasing. Business ebbs and flows and that’s all there is. But consistency creates results, which is how I keep these numbers so high on average.

So how have I grown my traffic so much in a relatively short time? I schedule over 100 pins a day. Yes, you read that right. Over 100 pins every single day. And it only takes me about 40 minutes of work a WEEK to do that. I also pin manually to add to them if I see things I like when I’m on my phone.

You absolutely do NOT need to pin so much a day. Some people tell me it’s overkill. But it’s what’s worked for me, so I keep doing it. The average they say is necessary is between 40-60, so 50 on average a day. Tailwind will take into account what type of things you’re pinning and make a schedule based on YOUR account, so that your pins are shared at the best possible time for them to be seen by your audience.

This post discusses Tailwind in more detail (how it works) and shares 5 tips for growing your traffic, if you want to know more. If you want to take advantage of the free Tailwind trial, click here. They also offer Instagram scheduling as well, with a super handy hashtag finder.

I also offer a free 3-day email e-course to help you make your Pinterest more professional and cohesive so that when people do visit your page (which they will), they’ll want to follow you because everything looks put together. We are all drawn to visual organization!

What has your experience with Tailwind been like? Good, bad, haven’t tried it yet? Feel free to leave any questions in the comments!

Have an awesome week!

Xo,

Dani

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  • 🥰Our first Valentine’s Day being married was so special! Nothing like getting a beautiful arrangement of roses, right ladies?! Jake had them use pink and lavender roses and lavender sprigs between them to fill it out instead of baby’s breath. It smells so good!! I hope everyone had a wonderful Valentine’s Day ❤️
  • Happy Valentine’s Day!! I’m working on a little DIY a project today 😍 can’t wait to be done and see the finished result. And to celebrate ❤️ day with hubby later! I hope everyone has a wonderful day filled with love. P.S. — 2 years ago I was single on Valentine’s Day and I made myself a whole cake 🎂 so don’t be afraid to treat yo’self 😎 just sayin! http://liketk.it/2zVm3 #liketkit @liketoknow.it
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I’ve been putting together a really fun capsule wardrobe for this season to help with those transitional months before it really gets warm. I’m excited to share it all with you soon!! 😍 Happy 🐪 day!! http://liketk.it/2zTTb #liketkit @liketoknow.it
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  • Comfy casual for errands is my style 👌🏻 also I love this hat because on the days I don’t feel like doing anything with my hair, hats are a lifesaver. And dry shampoo 😂. I put a poll up on my stories yesterday asking if you guys want to see a series of posts on #cozyminimalism and the answer was an overwhelming yes! I’ve already started working on them and will start posting next week so stay tuned!! In the mean time, check out my post on 12 ways you’re wasting money on clothes and how to stop. We’re all guilty of it 🤷🏻‍♀️. Click the link in my profile to read!  http://liketk.it/2zSzn #liketkit @liketoknow.it
  • Fun fact day about my wonderful husband: Jake has this uncanny ability to make me smile and laugh even when I’m sick. I was in bed all weekend but somehow he managed to still make me feel better. 
He is the king of puns and loves to make corny jokes. I’m talking real bad dad jokes. But I think they’re hilarious, and his enthusiasm and the fact that HE finds them so funny is the best part.

It’s the little things like this that showed me he was my perfect person. That and he told me he was going to marry me after 3 weeks of dating 😂🤷🏻‍♀️ which also made my laugh at the time but 9 months later he was down on one knee! 
That was also the same day I tried to break up with him because I had just gotten out of a bad relationship and I was starting to like him way too much too soon. I told him I wasn’t ready for another relationship and he literally said “are you trying to break up with me? ...no. We’re gonna get married.” I busted out laughing but he was so serious.
Even then, I could tell he really believed that. Now 4 months into our marriage he still shows me every day he wants to be married to me ❤️👰🏻🤵🏻 We have to appreciate the little things like the bad jokes because the effort behind them is how people say “I love you” in other ways. Happy Monday 💕#marriedlife💍 #marriagegoals
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